Is Your Social Media Socially Intelligent?

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Enhance and Protect Your Brand and Reputation!

Did you know, according to Jay Baer, marketing consultant and author, that:

  • 42% of Americans who complain on social media expect a response within an hour?
  • 24% expect a response within 30 minutes?
  • 57% expect the same response time at night and on weekends as during regular hours?

“The voice is louder on social media,” said Kyle Lacy, senior manager of content marketing and research for Salesforce ExactTarget Marketing.

Why is it louder?  Because people know they wield a weapon you’ll pay attention to, especially when you feel its sting. On television, in print, on computers and phones, people are watching and expressing approval or frustration.  If you run a business, you can’t afford to mindlessly frustrate and upset customers or staff. Depending upon their conscience and temper, one person can use social media to take you and your business down in minutes and harm your reputation for years.

We are living in a fish bowl and it grows larger everyday. What was once reserved for celebrities is now true for all.  You can get stressed about it, ignore it or embrace the opportunities in it. Here are a few suggestions for how to enhance and protect your brand and reputation:

  1. Promote responsibility. Prepare your staff to effectively address disgruntled customers and employees by training them to build caring, cooperative relationships and take responsibility for outcomes.
  2. Boost your reputation by telling great stories and asking great questions.  Einstein said, “You can’t solve problems from a problem-orientation.”  Most people don’t realize the power of positive stories and positive questions about what has, is, and can work. Keep social media positive by initiating and steering positive conversations.
  3. Improve communications.  Effective exchanges on social media should build trust, facilitate direct requests, express frustrations in a productive way, cultivate encouragement, address elephants with care, improve listening and receptivity, disclose ideas and feelings safely, empower people, stop gossip and inspire meaningful action. Provide your team with communications training so they are competent.
  4. Learn to redirect negative behavior.  Most people react rather than respond when fears escalate.  Maybe people feel a false sense of safety behind their keyboards but social media is a tool that can quickly become toxic.  Whether in person or online, responding to negative behavior requires slowing down, becoming self-aware, and self-managing.  Encourage your staff to hesitate and ask themselves, “What and how can I address this person in a manner that improves the relationship?”
  5. Create positive connections.  Everyone wants to feel a sense of belonging and significance. Consciously seek ways to help customers and staff feel empowered, lovable, connected and contributing and know they belong and matter in the circle of your business.
  6. Build trust by engaging in eight crucial values. Promote expressions of straightforwardness, honesty, receptivity, disclosure, respect, recognition, evidence of excellence and follow-through on commitments.  Social media, like any medium, is best delivered when your intention comes from high purpose.
  7. Lead your industry.  Your culture is your brand.  Determine to influence how people feel, think, speak, and act by developing your healthy culture. This happens when you create a custom blueprint for how to operate at your best by training your people in social and emotional intelligence skills, including when online.

As published in the column The Extraordinary Workplace in St. Louis Small Business Monthly, July 2014

Why People Hire LifeWork Systems

Business owners and executives, community leaders, parents, educators and individuals hire LifeWork Systems because they know that effective conditions and conversations make all the difference in building trusting relationships, achieving dreams, and creating solutions and innovations for our evolving world. When people are happy and responsible, emotionally and socially intelligent, confident, and appropriately seen, heard, and supported, they always exceed expectations. We help instill into every person common concepts, terms, tools, and processes that result in healthy, happy, caring and contributing individuals, teams and organizations. Our mission is to create a world in which all people love their lives!

We appreciate you being here on our website and encourage you to reach out to us directly at or  314.239.4727. May something we offered in this article and website help you love YOUR life ~ because YOU matter!

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